Biggest Threats to Your Small Business’s Bottom Line

Don’t let your business suffer from these financial threats to your bottom line.

If you’re running a business, you understand how important your bottom line is.  However, during the course of business operations, it’s difficult to always predict how your actions will affect your bottom line.  Don’t place your business in jeopardy; watch out for these two common threats to your bottom line.

1) Overspending

One of the most common threats to a business’s bottom line is spending more money than a company can really afford.  Generally, overspending occurs in two areas: marketing and hiring.  For both marketing and hiring, overspending occurs when a business fails to conduct the necessary research before investing.  In regards to marketing, many businesses choose to invest in expensive advertising campaigns while overestimating the impact that these campaigns will have on demand.  As a result, they end up spending far more than they should.  Similarly, when businesses incorrectly estimate how many employees they will need to meet their company’s demand, they often hire too many people.  Your business can avoid both cases of overspending by taking the time to conduct the necessary market research to allow you to make informed and reasonable spending decisions.

2) Legal Action

Another big threat to your business’s bottom line comes in the form of legal action.  In today’s legal climate, a lawsuit can come from anywhere at any time.  Unfortunately, small businesses are one of the most frequent targets of legal action.  Whether the lawsuit comes from a bitter employee or a vengeful customer, the cost of legal expenses can be staggering.  While most businesses have emergency contingencies in place, many smaller businesses cannot weather a legal storm and get shut down in the process.  To reduce your business’s risk of legal action, make sure your employees receive the necessary training to reduce liability risks.  Additionally, make sure you are hyper-sensitive towards behaviors that might be interpreted as discriminatory or harassment.  Finally, because it’s not possible to avoid all legal issues, make sure that your business is protected by liability insurance.  The right insurance plan will ensure that your business is covered in the event of a legal battle or settlement.

Don’t place your business at risk.  Look out for these threats to your bottom line and do your best to take the necessary precautions to protect your businesses.  We at PMC Insurance Services understand how important small businesses are and we offer policies to protect a wide range of businesses.  To learn more about getting competitive coverage for your small business and construction clients,  contact us today.