Volunteerism and Small Business Marketing

Can you incorporate volunteering into your small business marketing strategy?

While many businesses pride themselves on their charity work and on their efforts to give back to their local community, these moves aren’t just acts of altruism.  Oftentimes, community efforts can operate as an extension of a company’s marketing campaign.  This is an especially good publicity move for small businesses who might not have the budget to engage in more intensive promotion strategies.  Here are some of the ways in which you can incorporate volunteering into your small business marketing strategy.

Skill-Based Volunteering

Skill based volunteering is when you use your specific skills and expertise to support a philanthropic effort.  For instance, if you own a barbershop, then using your skills to offer free haircuts to the homeless would be a fantastic example of skill-based volunteering.

Engaging Partner or Customers in Volunteer Service

Another way to leverage volunteerism is by encouraging your customers and business partners to get involved in charity work or community service.  Not only can teaming up on a volunteering project strengthen your professional relationship, but everyone can benefit from the good publicity and volunteering often gives.

Strategic Sales Promotion

If you can’t spare the time to get involved in a volunteer project, consider holding a promotion where you vow to donate a portion of your company’s proceeds to a local charity.  Not only is this a great way to give back to the community, but it is also a good way to generate attention for your business.

All of these volunteering/charity efforts should be accompanied by some advertising.  For instance, you should use your company’s social media accounts to publicize your efforts and document your business’s work.  Additionally, you could also post blogs on your company’s website that detail some of the event highlights.  Either way, make sure that your company’s efforts do not go unnoticed.

This is how you can incorporate volunteering in your small business marketing strategy.  Want another way to take care of your business and set it up for success?  Then make sure you protect it with the right small business insurance.  For assistance with your small business insurance needs, turn to the experts at PMC Insurance Group.  Contact us today to learn more about getting competitive coverage for your small business clients.